A learning process where behavior is modified through the use of reinforcement or punishment. Specifically, the likelihood of a behavior being repeated is increased if it is followed by a reinforcing stimulus or decreased if followed by a punishing stimulus. For example, if a student studies diligently and receives a high grade (reinforcement), they are more likely to study diligently in the future. Conversely, if a child touches a hot stove and experiences pain (punishment), they are less likely to touch a hot stove again.
This form of associative learning is crucial for understanding how individuals and animals adapt to their environment. It explains how habits are formed and maintained, and has significant applications in areas such as education, therapy, and animal training. Historically, B.F. Skinner’s research significantly advanced the understanding of this learning method, distinguishing it from classical conditioning, which involves associating stimuli rather than behaviors.