A repeated measurement of public opinion is frequently employed during political campaigns to assess shifts in support for candidates over time. These surveys, conducted regularly, often daily, provide a dynamic view of the electorate’s preferences. For example, a polling organization might survey a sample of voters each night, compiling the results and releasing a moving average of candidate support.
The value of such continuous monitoring lies in its ability to detect trends and reactions to campaign events, such as debates or advertising blitzes. Campaigns use this information to adjust their strategies, allocate resources effectively, and refine their messaging to target specific voter segments. Historically, the use of these polls has grown in sophistication, becoming an integral component of modern electioneering. They also provide academics and journalists with valuable insights into voter behavior and campaign dynamics.