The integration of computational intelligence within over-the-top (OTT) media services encompasses a broad spectrum of uses, from content personalization to enhanced streaming quality. For example, algorithms analyze viewing habits to suggest relevant movies or shows, while other systems dynamically adjust video resolution based on network conditions.
This technological advancement significantly impacts user engagement and operational efficiency. Historically, content delivery relied on static recommendations and fixed streaming parameters. The shift towards intelligent automation provides viewers with a more tailored and seamless experience, while also enabling providers to optimize bandwidth usage and reduce infrastructure costs.