The phenomenon centers around the practice of dressing up as a specific character named Ai Hoshino from the Japanese manga series “Oshi no Ko.” This activity involves replicating the character’s appearance, including clothing, hairstyle, and makeup, often for events like conventions or photoshoots. A common example would be an individual crafting or purchasing a costume identical to Ai Hoshino’s signature stage outfit and then posing for photographs in that attire.
This form of character embodiment provides a creative outlet and demonstrates appreciation for the source material. It allows individuals to express their enthusiasm and connection with the narrative. Historically, this type of activity has roots in fan culture and has grown in popularity alongside the expansion of anime and manga conventions globally. It fosters a sense of community among fans who share similar interests.
